OUR FOUNDATION
We know that the way we run our business matters just as much as the products we create. Our strategic pillars are underpinned by activities focused on our people, legal compliance and regulations, using partners, certifications and tools which support us on the journey.
OUR PEOPLE
ARMEDANGELS wouldn’t be ARMEDANGELS without our people. Our team is full of dreamers and doers, people who believe in good design, fashion that makes a difference, and showing up, for each other and the planet, each day. So shout out to our team- because we truly couldn’t do any of this without you.
“As a company, we see it as our responsibility to create an environment where everyone can develop freely, build on their strengths, and work together towards a shared mission. And it’s important to say: this is always a shared project. We can design the framework and create the space, but real growth only happens when people bring initiative, ownership, and the willingness to develop themselves and the organization along the way.
In 2025, we accelerated this by taking several concrete steps: we started initiating Development Plans for selected talents and strong performers, introduced a proxy approach to gradually build leadership skills and create first entry points into people responsibilities, and ran an external salary benchmark to validate whether we’re paying competitively. We also updated our internal grading system and refreshed our bi-annual Employee Interview format to put more focus on performance, potential, and values.
2025 was a year of sharpening foundations and building capability, and 2026 is looking even brighter.”
Nico Weichert, Head of People and Culture
PEOPLE DATA BREAKDOWN
PEOPLE DATA: NATIONALITIES
PEOPLE DATA: GENDER BREAKDOWN IN ENTIRE COMPANY
EMPLOYEES BY GENDER
PEOPLE DATA: GENDER BREAKDOWN IN LEADERSHIP
LEADERSHIP BY GENDER
GUUDCARD
Introducing the guudcard: a perk that matters
In 2025, we rolled out a new employee benefit for our more than 180 team members: the guudcard. It’s built on Germany’s €50 monthly tax‑free allowance, but instead of turning it into another generic perk, we shaped it into something flexible, useful, and aligned to our values.
What the guudcard Actually Does
Every month, the guudcard loads €50, fully covered by ARMEDANGELS. Employees can spend it on things that support their everyday life, from health, mobility, and sports, to culture, sustainable consumption, or local partners. From a gym membership to a bike repair to a favourite neighbourhood shop, everything is managed in one simple app.
OUR CERTIFICATIONS
Our goal is to maximize product certifications to the highest standards available. We certify as many products as possible to the most robust and credible standards from our existing certification portfolio: GOTS, GRS, OCS, RCS, RAF (incl. RWS, RMS, RAS). Our License number is CB-1085700.
Learn more about our certifications:
OUR PARTNERS
OUR POLICIES
Important Policies
Our policies set out clear guidelines for all our internal and external teams and partners – they’re there to ensure we’re complying with appropriate regulation, and to ensure accountability, measurability and consistency as we work towards our goals.
Here are a few of our key policies and guidelines referred to throughout this Impact Report:
THANK YOU
Thank you for reading our 2025 Impact Report!
More importantly, thank you for being part of this. For caring where your clothes come from, who made them, and what happens when you’re done with them. For believing that fashion can do better and holding us accountable to that vision.
Change doesn’t happen in annual reports. It happens in daily decisions, tough conversations, and the willingness to keep pushing even when progress feels slow. It happens when people like you choose differently, ask questions, and refuse to accept business as usual.
So stay with us. Stay curious. Follow along on social media, visit us in our Cologne store, and stay asking the hard questions. TOGETHAA, let’s make fashion a force for good.